The Shift Campaign

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The SHIFT Campaign has concluded.

The Shift Campaign is an umbrella of projects from the City of Eugene and its Eugene Climate Collaborative Partners. These projects highlight ways people can make small changes in their daily habits to make a big difference in achieving our climate recovery goals. The Campaign will cover a wide range of topics from shifting your ride, to eating a plant-based meal, to buying used. These actions will not only lead us towards more sustainable living but may even save us money, increase our wellness or connect us more with our community.

The Shift Campaign came about to provide individuals and households a way to learn about how to reduce greenhouse gas (GHG) emissions in every day life. While the Climate Recovery Ordinance (CRO) sets an aggressive target of lowering Eugene's GHG emissions to 350 parts per million (ppm) by 2100, the CAP2.0 shows us that to stay on track to meet that target, our community needs to reduce GHG emissions by 790,000 metric tons of carbon dioxide equivalent, or MT CO2e, by 2030. That's a lot! It’s going to take everyone to reach that goal.

Ready to do your part? Let's go!

The Shift Campaign is an umbrella of projects from the City of Eugene and its Eugene Climate Collaborative Partners. These projects highlight ways people can make small changes in their daily habits to make a big difference in achieving our climate recovery goals. The Campaign will cover a wide range of topics from shifting your ride, to eating a plant-based meal, to buying used. These actions will not only lead us towards more sustainable living but may even save us money, increase our wellness or connect us more with our community.

The Shift Campaign came about to provide individuals and households a way to learn about how to reduce greenhouse gas (GHG) emissions in every day life. While the Climate Recovery Ordinance (CRO) sets an aggressive target of lowering Eugene's GHG emissions to 350 parts per million (ppm) by 2100, the CAP2.0 shows us that to stay on track to meet that target, our community needs to reduce GHG emissions by 790,000 metric tons of carbon dioxide equivalent, or MT CO2e, by 2030. That's a lot! It’s going to take everyone to reach that goal.

Ready to do your part? Let's go!

The SHIFT Campaign has concluded.

  • Eco Challenges to Celebrate Earth Day

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    The Shift Campaign: Eco Challenges to Celebrate Earth Day

    After piloting the Shift Campaign in the fall of 2020 with the 13th Avenue Bikeway project, the City of Eugene is celebrating Earth Week by officially launching The Shift Campaign. The Shift Campaign is a brand that gathers an umbrella of projects related to shifting towards more sustainable living. This campaign is one way the City hopes to help our community reduce greenhouse gas emissions to reach the goals outlined in the Climate Recovery Ordinance. To celebrate Earth Week, the City is using The Shift Campaign to host a series of Eco Challenges.

    The Shift Campaign Eco Challenges, hosted on Engage Eugene, feature a number of opportunities for climate action. Many of the projects encourage small, yet impactful changes individuals and households can make to their daily routines to help fight climate change and provide benefits like wellness and cost savings. These actions include reducing food waste, using active transportation, changing how we use and purchase goods, and more.

    To join the fun, simply log on to Engage Eugene and click the heart next to the action you want to join. From there, leave a comment to share how you are engaging or add your voice to the “Share your Story!” feature. The Shift Campaign project page will also offer a news feature to keep the community up to date with recent projects and highlights.

    For more information about The Shift Campaign, visit www.shiftor.org, or contact Samantha Roberts, Climate Policy Analyst AIC, at Sroberts@eugene-or.gov.