The Shift Campaign

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The Shift Campaign is an umbrella of projects from the City of Eugene and its Eugene Climate Collaborative Partners. These projects highlight ways people can make small changes in their daily habits to make a big difference in achieving our climate recovery goals. The Campaign will cover a wide range of topics from shifting your ride, to eating a plant-based meal, to buying used. These actions will not only lead us towards more sustainable living but may even save us money, increase our wellness or connect us more with our community.

The Shift Campaign came about to provide individuals and households a way to learn about how to reduce greenhouse gas (GHG) emissions in every day life. While the Climate Recovery Ordinance (CRO) sets an aggressive target of lowering Eugene's GHG emissions to 350 parts per million (ppm) by 2100, the CAP2.0 shows us that to stay on track to meet that target, our community needs to reduce GHG emissions by 790,000 metric tons of carbon dioxide equivalent, or MT CO2e, by 2030. That's a lot! It’s going to take everyone to reach that goal.

Ready to do your part? Let's go!

The Shift Campaign is an umbrella of projects from the City of Eugene and its Eugene Climate Collaborative Partners. These projects highlight ways people can make small changes in their daily habits to make a big difference in achieving our climate recovery goals. The Campaign will cover a wide range of topics from shifting your ride, to eating a plant-based meal, to buying used. These actions will not only lead us towards more sustainable living but may even save us money, increase our wellness or connect us more with our community.

The Shift Campaign came about to provide individuals and households a way to learn about how to reduce greenhouse gas (GHG) emissions in every day life. While the Climate Recovery Ordinance (CRO) sets an aggressive target of lowering Eugene's GHG emissions to 350 parts per million (ppm) by 2100, the CAP2.0 shows us that to stay on track to meet that target, our community needs to reduce GHG emissions by 790,000 metric tons of carbon dioxide equivalent, or MT CO2e, by 2030. That's a lot! It’s going to take everyone to reach that goal.

Ready to do your part? Let's go!

Page last updated: 22 April 2021, 14:47